Jay-Z performed on the season premiere of ‘Saturday Night Live’ and did so wearing a custom Colin Kaepernick Jersey — clearly a nod to the athlete’s protest movement.
The MC was joined by Damian Marley — who sported floor-length dreads — for a roof-raising version of “Bam” (which also displayed an Ethiopian flag throughout the entire song). Accompanied by three musicians, Jay performed before a camo backdrop, decked out in Nike kicks and a black Nike football jersey bearing the number 7, which he turned around to reveal “Colin K” on the back midway through the song.
The combination of social messaging with branding was a characteristically deft Hova move.
He stripped thing
Read More Jay-Z Salutes Colin Kaepernick During His ‘SNL’ Performance