The power of social media cannot be underestimated by any serious brand or organisation especially when it has to do with customer satisfaction and engagement. It has completely changed interaction with customers.
So, how has social media revolutionised customer service? Read on to see the ways or how this is happening.
1. Public and open interaction with customers
Today, customers can have public and open interaction with any brand whether they have complaints or not. There is nothing that is hidden anymore.