This Is The Reason Why Your Bra Doesn’t Fit

Why Your Bra Doesn’t FitWhy Your Bra Doesn’t Fit – You’ve been professionally measured and spent a fortune on new bras – but they still don’t fit. Now, experts believe they know the reason why.

Surprising as it may seem, the sizing system used by the lingerie industry dates back a hundred years – and is based on men’s measurements.

Sue McDonald, a bra fitting specialist who has researched the system’s origins, said bra sizes were developed from blouse sizes, which were in turn based on male military uniforms from World War I.

Critics say the measurements are not suitable for women today. Atul Khanna, a consultant plastic surgeon, said that while women back then were typically slimmer and may have had boyish figures, th

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