Businesses today now consider owning a website a necessity rather than a luxury. This is because they recognize the impact an effective website will have, not only, on their businesses but also publicity.
This said, there are some business websites that never attract traffic let alone customers. This may be due to some avoidable mistakes. What are these mistakes? Read on to find out.
It is not mobile friendly
What is the essence of a website if it is not mobile friendly? Mobile phones that are internet savvy are widely used now. It is, therefore, highly possible that mobile users will spend more time on their phones. In addition to this, mobile friendly websites are responsive and the conversion rate is very high. In order to ensure that your website is mobile friendly, use a responsive design, keep your layout simple and test it using tools like Google’s Search Console Mobile-Friendly Test.